It's cute! - Do you really think so?

I've never found that Japan has "Cute Culture" before reading the mail from my friend.

Her husband, who is from Hawaii, says that Japanese often use the word "kawaii", which means cute. For example, young girls say "choo kawaii", which means "very cute" when they find nice dresses or accessories. Some middle-aged women are crazy about high-school baseball pitcher with exclaiming "cute!".

Of course we say this word when we see tiny cats or babies. In addition, "cute" is often used for something/someone nice or cool, like good-looking women, well-designed suits. Japanese "kawaii" contains almost all of good impression for everything. That's why matured women like 20s or 30s feel happy when they are told "you are cute".

Japanese women know that they need the calm of mind that is suitable for their age. On the other hand, they don't want to forget their girlish sentiment for ever. That's woman mind.