February 09, 2007

St. Valentine's Day - The "Bitter and Sweet" Day


St. Valentine's Day in Japan seems to be different from that in other countries.
One of big differences is that only women give some gifts to men. It might be because woman used to feel too embarrassed to tell a guy her feeling. St. Valentine's Day is a good chance to express how much she loves him.

It is customary for women to give chocolates to men. Many department stores or sweets shops sell many kinds of chocolates with special decoration. Some say that Valentine chocolate is just a business purpose for confectioneries, but Japanese enjoy purchasing this special sweets.

You might be surprised to hear that Japanese give chocolates not only their boyfriend or husband, but also friends, bosses, superiors in their companies! We call this chocolate in Japanese, "giri choco". It literally means "obligation chocolates". Some working women give chocolates to exacting and unfashionable bosses.

However, they don't waste the sweets; Valentine chocolate leads them good communication. They can express their thanks for bosses. Bosses feel happy about it. Giving chocolates on February 14th is one of typical Japanese gift-giving customs.

By the way, many boys are very interested in how many chocolates they can receive from girls.
Don't cry for bitter result; only one sweet chocolate saves your heart!